Archive for September, 2009

Buzz Outloud 9/24/09

September 26, 2009

One of the topics discussed in this podcast is the rollout of real MMS on the iPhone on Friday September 25. MMS will go live and be available to download on iTunes. It is said that insiders at AT&T are scared that this feature is going to overload their network. In limited testing, they saw almost a 40 percent jump in traffic. iPhone users on average use about 50 percent more data than the average smart phone user. This is most likely going to flood the network. Most users are already having voicemail issues, and the MMS is likely only going to cause more. AT&T really cannot afford to have another huge issue and if the MMS feature goes bad, it is going to cause problems for them. AT&T has been trying to cover up the bad press about them by saying that they are “upgrading” towers in markets.

After researching through several different news articles, I found that during tests AT&T’s MMS servers failed for many people invited to participate in the test. Many are saying that it is most likely that problems won’t start to pop up until Saturday since users have to sync their phone in iTunes with the new “carrier file”.  The problems that iPhone users experience may also bleed to non iPhone users. AT&T claims that the majority of the $18billion it will spend this year will be on upgrades to meet the demands of the 3G network. As an AT&T customer, I know I will be very upset if the rollout of MMS for the iPhone causes problems to bleed to non iPhone users. I chose not to purchase an iPhone because of all the problems I heard about from friends with them. ATT&T should not have made the MMS feature available if they had suspicion that is was going to cause more problems. They should have spend the money to upgrade the network first, and made sure that there weren’t going to be any major problems.



Additional information can be found here


Buzz Out Loud 9/19/09

September 20, 2009

Apple said NO to Google Voice application because it duplicates the core mobile telephone functionality.  Google Voice is a free service that is made mainly for business consumers with multiple telephone numbers. Although Google Voice is still in a testing phase, it can consolidate up to six phone lines in total. According to Apple the company has the right to reject any applications that may prove harmful to the iPhone.  The FCC is involved to determine what if any right Apple has to reject this application.  According to the Washington Post, dated Saturday, September 19, 2009, Julius Genachowski, FCC Chairman, will introduce new regulations preventing telecommunications, cable and wireless companies from controlling or “gatekeeping” the internet.  All of this is due to the incident with Google and Apple concerning the rejection of Google Voice.

BOL Episode 1059

September 12, 2009

On this episode they talked about two major points: the new 3D plasma screens, production of larger flat screen televisions. While discussing the new 3D plasma televisions some important ideas were brought up.  If Sony does come out with the 3D TV then consumers will have nothing to watch because the program makers can’t make it because there is no technology and shows would have to use new dimensions when they shoot.  In the future 3D TV might become apart of every home just like HD but for now viewers with 3D will have nothing to watch due to the fact programs will not be available. Movies would be the only available thing for customers to watch on their new television sets. For the directors they would have to come up with different ways to produce 3D. The reasoning for this is because most individuals are very sensitive or even get sick from 3D television. Also when watching 3D viewers need to have perfect vision, which most people don’t have.

The next topic on the blog was the production of larger flat screen televisions.  EPA is saying that if and individual is going to buy a 50’ or larger plasma then they will have to get an energy star sticker and they will be a lot harder to get. Hopefully the EPA will base the energy on voltage and not size. Anything over 50 inches with a 40% greater efficiency must get an energy star rating and that will make the viewer have a higher energy bill. I think this is a great idea and will help save energy sources throughout America. Individuals just don’t realize how much energy large plasma screens take up. So by implementing the energy star sticker, energy will be saved and distributed to those who use the most of it.

8-31-09 Buzz Out loud

September 4, 2009

One of the main issues discussed in the 8-31-09 Buzz Out Loud was the ongoing controversy over personalized in game advertising which is offered by Massive, Inc. This technology continuously collects anonymous information about users, sends it back to the database for analysis, and then sends the user advertisements to be shown in the game. This concept called is sometimes called “Advergaming”, where companies develop games centered on their products or promotional characters.  This issue of personalized in game advertising definitely is a privacy and consumer rights issue, and children are particular targets. According to an article written by Stephen Dahl, Lynne Eagle, and Carlos Baez of Middlesex University, 45% of videogame players are under 18 years of age. Children under 18 are more vulnerable to this in game advertising because of their lack of cognitive skills. The article reports that on average children play a game 100 or more times which means they will be open to prolonged brand exposure. Many parents do not supervise their children while playing videogames so they will not be aware of this advertising. It is also mentioned that consumers’ process persuasive advertising differently from when they don’t realize it is occurring. You should not have to see ads in games that you pay for. It is also not right that users’ information is being collected without them knowing it, even if it is being done anonymously. It’s an invasion of privacy, and if it is going to be used then consumers should be notified of it before they buy a game.



Dahl, Stephan, Eagle, Lynne C. and Baez, Carlos,Analysing Advergames: Active Diversions or Actually Deception(2006). Available at SSRN: